Another key betting partnership was unveiled, focusing keenly on virtual offerings. It was recently revealed that SIS (Sports Information Services) has inked a deal to provide OddsMatrix, the EveryMatrix sportsbook, with a round-the-clock sports simulation betting service. This ample offering is named the ‘Competitive Gaming’ service, comprising more than 150,000 events across a yearly schedule.
This advanced offering boasts enhanced on-screen visuals and simulated commentary, all designed to boost bettor engagement and retention. It’s made up of a mix of sports and esports-focused events, all tuned in a virtual environment to ensure that there isn’t a single moment of dropped coverage, hence the ’round-the-clock’ reference. This sizeable offering includes esoccer and ebasketball titles, all of which are fully optimised and regulated by the Esports Integrity Commission.
Superior Results
SIS has seen stellar results from the deployment of its Competitive Gaming product over the years. Now, it seeks to bring EveryMatrix into the fray to benefit from that live betting service. In a statement, the head of commercial partnerships at SIS, Andy Kelly, said:
‘We are delighted to have secured another key partnership as we widen the audience of our Competitive Gaming offering. EveryMatrix is a renowned brand in the industry and this integration with its OddsMatrix platform is a testament to the appeal of the fast-paced, round-the-clock content Competitive Gaming provides.’
This innovative solution is an always-online offering. It doesn’t matter what time of the day or night a bettor approaches OddsMatrix, they’ll find something to bet on. It’s a diverse, innovative, and multi-functional service that SIS has been fleshing out for years. Tor Skeie, the CEO at OddsMatrix, spoke highly of the deal:
‘Adding Competitive Gaming across our library of over 25 titles will enable our customers to access some of the most innovative next-gen betting content on the market today. This unique, short-form, action-packed content is proven to appeal to both new and existing sports betting and esports betting audiences and we’re excited to offer it within the wider OddsMatrix portfolio.’
OddsMatrix is a top-tier betting site with years in the business, having been founded in 2008. It’s one of the highest-rated betting platforms in the industry, and the addition of SIS’ Competitive Gaming service will only bolster that sentiment. From esports betting to virtual sports betting, everything is available on OddsMatrix.
